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Health plans have been hit hard by major reductions in their investment incomes. Case-in-point: Los Angeles-based HealthNet, which announced changes in the responsibilities of senior executives after reporting lower-than-anticipated earnings for the third quarter.

BlueCross BlueShield Venture Partners makes its first investment in a identity and data management software vendor. The venture fund was created to finance technologies that will improve health informatics, health wellness and disease management means, back-office tools and transparency processes.

Johnson & Johnson?s acquisition of HealthMedia Inc., a provider of Web-based behavioral interventions, speaks to the critical need for a dramatic shift in focus toward wellness and prevention.

Consumer-directed health plans (CDHPs) can achieve significant cost savings for employers because these plans encourage employees to take advantage of the preventive benefits offered through these plans, according to a WellPoint study.

Unfortunately, healthcare's complex business model, dynamic technology and regulatory changes, and potential for market disruptions render conventional strategic planning processes and financial decision-making tools less effective.

If there was a way to accurately and consistently predict which patients were likely to use the emergency room in the upcoming year or incur a preventable chronic disease in the next 10 years, how would such a capability impact patient care?

More insurers are establishing operations in China, with Aetna being the latest to join the forces. Opening business in China involves substantial international expertise and patience with investments.

Many brochures and ads issued by health plans to promote Medicare drug benefits to seniors fail to meet standards. Centers for Medicare and Medicaid Services seeks to stem the criticism by tightening up the rules governing such marketing plans.

The weak economy has hit the pocketbooks of health plans as reflected in their top two challenges for 2009: competing in the marketplace (27.7%) and enduring national economic lows (20.8%).

Moving forward, the challenge for health plans and their clients will be to create value as opposed to simply shifting costs to enrollees. Creative solutions abound.

Among the top emerging issues in 2009 is increasing consumer engagement, which comes as no surprise considering their increasing amounts of skin in the game.

In the wake of the upcoming presidential election, experts say both candidates cater to the public by assuring that everything will change, but neither candidate has offered up meaningful dialogue about the most needed change of all - reducing costs.

Health plan executives are encouraged by the decline, noting that public and private stakeholders have had a hand in devising ways to improve the widespread problem of Americans lacking coverage