
Opinion|Videos|September 23, 2026
The evolving treatment landscape and the move toward individualized treatment
Author(s)Christina Poh, M.D.
The treatment landscape continues to evolve, Poh says, and move away from a one-size-fits-all approach toward more individualized treatment strategies.
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The treatment landscape continues to evolve, Poh says, and move away from a one-size-fits-all approach toward more individualized treatment strategies. Oncologists consider efficacy and durability of response but also toxicity, patient age, comorbidities, disease burden and prior therapies. Operational treatment burden is also increasingly important, she says, because more complex treatment regimens definitely can affect patients' ability to stay on therapy and their overall quality of life.
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