Three strategies for health execs navigating value
Healthcare organizations are looking for new ways to engage consumers, streamline information sharing and transparency and collaborate with other industry stakeholders. As a result, healthcare stakeholders need to focus on three key strategies.
As the industry shifts toward value-based care, healthcare organizations are looking for new ways to engage consumers, streamline information sharing and transparency and collaborate with other industry stakeholders.
Incorporating these changes across providers, payers, and consumers will enable quality and cost outcomes, promote accountability, improve clinical outcomes and the patient experience, while also increasing cost efficiency.
As a result, healthcare stakeholders need to focus on three key strategies:
- Investing in consumer-centric innovations
- Developing a pervasive brand experience
- Embracing disruption.
Investment in consumer-centric innovations
BridgeAs payers and providers collaborate to provide value-based care and to increase patient engagement and satisfaction, they are each assuming new roles traditionally performed by the other.
For example, providers are more accountable for population health management and financial outcomes, and payers are more engaged in patient care and clinical outcomes. The challenge of creating a truly consumer-centric care experience is the collaboration and sharing of information between payers and providers that creates the seamless navigation of healthcare systems across the continuum, from both a financial and clinical perspective.
In order to enable a consumer-centric approach, healthcare stakeholders should also look to technology investments. We’re already seeing this in the industry, where payers are investing in online, social and mobile technologies in order to connect with their members.
They are also more focused on how to acquire, engage and retain members in a highly competitive, price-driven environment due to the health insurance marketplace.
On the other hand, accountable care organizations (ACOs) are investing in patient-centric technologies-from e-prescribing services to patient portals and e-mail communication between the patient and provider-to increase meaningful engagement, drive better health outcomes and deliver the right care in the right place, at the right time.
As a result, investing in these innovations to drive engagement and collaboration is crucial to providing a holistic healthcare experience across the entire care continuum.
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