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By almost any measure, these are good times for Medicare Advantage. Enrollment is growing, the number of insurers in the market is increasing, and gross margins are higher than in other health insurance markets.

With the use of virtual and telemedmedicine services increasing, health plans must continually use the data available through digital channels to listen to and learn from members, adjust content to answer their questions, and respond to their needs, to build both a lasting member relationship and enhance future digital capabilities.

Your success depends on more than your vision and long-range planning. What you do in the short term - indeed, each day - can make you a more effective leader and colleague, help the bottom line, and tilt probabilities toward your success.

Pat Basu

As president and CEO of Cancer Treatment Centers of America, Pat A. Basu, MD, MBA, looks to transform, improve, and influence cancer care on a large scale.