Will CDHC affect HMO enrollment?

The rise in popularity of consumer-driven healthcare (CDHC) will challenge HMOs to be at the top of their game, say industry watchers.

In order to remain relevant, HMOs will need to focus on the consumer choice aspect of the rapidly evolving CDHC market, according to Shawn Jenkins, CEO of Benefitfocus, a provider of CDHC software and services located in Charleston, S.C. "HMOs have done a good job managing healthcare costs for employers and health plans," Jenkins says. "Consumer-driven plans are going to challenge HMOs for market share."

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