Social media transforming healthcare interactions

August 1, 2012

Social media is moving beyond the solely social sphere to influence engagement and outcomes.

Social media is increasingly changing the way consumers interact and behave. The massive growth in the reach of mobile tools adds to the trend significantly.

The world is getting more connected by the day and the possibilities it holds for healthcare organizations are countless. Consumers turn to their mobile devices to connect, collaborate and share knowledge by leveraging social media technology. Companies are increasingly turning to social media and mobile technology to actively engage their customers in real-time while on the move. Leading healthcare organizations are quickly catching on to this burgeoning trend and have started to embrace it in their efforts to provide affordable, quality, and timely care.

Social media and mobile technology are playing a large role in shaping the future of healthcare and are redefining the way care has been delivered for centuries. These collaborative technologies are transforming several critical aspects of the healthcare industry including the following:

Carl Ascenzo is Vice President of Global Healthcare Solutions for Virtusa.