Primary Elements

April 1, 2012

WellPoint is coupling together a new portfolio of payment for its PCPs, offering them more cash and fewer hassles.

Key Points

Many Americans feel overworked and underpaid these days-including primary care physicians (PCPs). To fortify the delivery of primary care, WellPoint is coupling together a new portfolio of payment for its 100,000 network PCPs, offering them more cash and fewer hassles.

"In virtually every health system that's been looked at in the United States and internationally, a strong foundation of a primary care physician coordinating care for a patient is the winning strategy," Dr. Nussbaum says.

"We need new payment models to engage physicians differently than what we have today," Dr. Nussbaum says. "And, those new models have to include paying for the really difficult and challenging work of coordinating care. It can't just be visit-based, and we believe that ultimately, if we have this shared accountability for quality and affordability, that will be the overall strategy."