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What a movie can teach you about innovation in your organization.
As businesses strive to innovate, be it through strategic initiatives or formal innovation teams, it’s important to define what we mean by innovation. Innovation can be incremental, addressing small improvements, typically to core business. Or it may be adjacent, closer to business as usual but venturing into new territory where the company can likely excel. Last, it can be disruptive, pie-in-the-sky, man-on-the-moon kind of stuff.
As you think about what innovation means to your organization, there are some key principles that are true no matter where you land.
Even if it’s in Oz.
Related article: 3 Ways to Make Healthcare More Innovative
Not to trivialize what goes into true innovation, but in a sense, all you need to know about innovation can be learned from The Wizard of Oz. To start, innovation is a journey. In business, it’s generally not a eureka moment of inspiration. Rather, it’s often about putting in the time and following a well-designed path to get where you’re trying to go. Sound familiar? Then follow the yellow brick road to learn more.
You know where this is going by now, right?
Maybe you’ve been on your innovation journey for quite some time and it’s a good time to stop and take a rest (beware poppy fields) as you evaluate what’s next. Maybe you’re just starting, and you don’t want to overthink it. Or maybe you just need to connect with others who are going through a similar journey.
Michelle Histand is director of innovation at Independence Blue Cross, one of the organizations hosting an innovation festival, called B. PHL, October 15-17 in Philadelphia. The event will feature three days of talks, workshops, exhibits, and more-focused on all industries and cross-disciplinary innovation. Oh my!