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With influenza activity increasing sharply, here’s how healthcare executives can determine which health plan members are at risk for the flu.
Epidemiologists in 36 states have reported widespread influenza activity to CDC, according to new data. During December 17 to 23, 2017, influenza activity increased sharply in the United States.
Welltok recently conducted analysis to get a better understanding of who is more likely to get the flu and who would be most receptive to a flu shot message, so managed care executives can focus their outreach programs and get the best results.
Welltok combined its proprietary data on more than 275 million Americans with conventional clinical and claims data, and created predictive models to identify consumers with a greater risk of getting and spreading the flu.
Among the findings:
“Understanding who is more likely to get the flu and encouraging members to get the flu vaccine is a top priority for managed care executives,” says April Gill, vice president of analytics solutions at Welltok. “These findings can help managed care executives understand who they should be targeting with their flu campaigns and where they can have the greatest impact, including better member experience and increased outreach efficiency.”
The analysis also revealed common misconceptions and consumers’ top excuses for not getting the flu shot by generation, including:
According to Gill, here are the top three things healthcare executives need to remember about the flu season:
Based on the analysis, here are four recommendations for healthcare executives: