News|Articles|January 15, 2025

MHE Publication

  • MHE January 2025
  • Volume 35
  • Issue 1

Simulacra of Data as an Answer | Predictions for 2025

Author(s)Brandi Meyers

A prediction for the year by Brandi Meyers, vice president of Revenue Operations at MDClone.

The healthcare industry can’t afford to be stagnant. Cost pressures, operational pressures and real human lives are at stake when health innovation is stagnant. The industry needs a better way of moving collaboration and innovation forward.

With healthcare data breaches rampant, synthetic data are the answer that research organizations will increasingly look to in 2025 to preserve patient privacy. Synthetic data are artificially created data that [replicate] the statistical characteristics of real-world data but do not contain identifiable information because they use a statistical approach to create a new data set. This allows for safe sharing with accuracy, faster institutional review board [IRB] approvals for research and even the training of AI [artificial intelligence] models with safe starter data stripped of confusing outliers.

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