Almost half of 2.5 million open enrollment sign-ups are new consumers

December 15, 2014

Almost 2.5 million consumers signed up for health insurance through December 15 as part of open enrollment, and 48% were new consumers.

Almost 2.5 million consumers signed up for health insurance through December 15 as part of open enrollment, and 48% were new customers, according to the Department of Health and Human Services (HHS).

HHS has said it expects 9.1 million to 9.9 million total enrolments by the end of 2015.

Healthcare.gov logged 10.8 million users during that timeframe while the call center handled almost 4.1 million calls, according to HHS data. There were also 348,000 visitors to CuidadoDeSalud.gov, and 361,000 calls with Spanish-speaking representatives. 

Few problems were reported with the web site or the call centers, a stark contrast to last year’s disastrous launch of the state and federally-facilitated exchanges.

READ: HHS-OIG leads probe into healthcare.gov hacking

“I am pleased with the response to date on Open Enrollment, but we know we still have a lot of work to do between now and February 15,” said HHS Secretary Sylvia Burwell. “People were ready to get covered and the vast majority are having a good consumer experience.”

New for the current open enrollment period is a window shopping feature which lets healthvcare.gov visitors browse health insurance plans without commitment. Almost 4.1 million visitors took advantage of the window shopping tool from October through December 15, according to HHS.