“Networking is more than just having a membership in a professional association,” says Susan RoAne, a keynote speaker and best-selling author of How to Work a Room and The Secrets of Savvy Networking.
“Executive-level decisions are complicated and there’s often no right answer,” says Leslie Snavely, chief digital officer, CHG Healthcare, a healthcare staffing company based in Salt Lake City. “It’s important to be able to turn to others to get insight that may not be available within your organization or even your industry. Networking allows you get a wider perspective or different ideas than you could find on your own.”
Related article: Midterm Election Results: 6 Ways Healthcare Could Change in 2019
According to RoAne, who is also recognized by Forbes as one of the top 25 networking experts, knowing and working with colleagues has multiple benefits, including:
- Learning the latest policies, regulations and trends in the industry.
- Establishing relationships with colleagues, constituents and vendors. “Corollary is that when you have a situation or problem you have people who have experienced that issue and can share solutions that worked for them,” RoAne says.
- Gain visibility among colleagues so that you get to hear of—and have access to—new opportunities. (i.e., career management).
“Last, but not least, connect with a network of contacts, colleagues and make friends,” she says. “Healthcare execs are familiar with the research that shows that, over time, people with social relationships/networks are happier, healthier, and live longer—good reasons to me to have a network,” RoAne says.
Gregory Makoul, PhD MS, founder and CEO, PatientWisdom, a digital technology company in New Haven, Connecticut, shares a similar viewpoint. “The main benefit of networking is sparking and sharing ideas. “Healthcare execs should be open to learning from everyone,” Makoul says.
From experts, here are the seven top networking tips for healthcare executives:
1. Attend professional events
“It's important to be very selective about which to attend—I tend to focus on smaller conferences as venues for meeting people who are working hard to solve big problems,” says Makoul.
“Industry tradeshows, conferences, symposiums, and professional organization meetings are a great way to be in front of your target market in volume,” says George Tierney, COO/EVP, product development & marketing at SnapMD, a telehealth company located in Glendale, California. “Everyone you want to be in front of is gathered at these events specifically to talk about their business.”
At association events, Ashok Rai, MD, president and chief executive officer at Prevea Health, a Green Bay, Wisconsin-based healthcare organization that provides primary and specialty healthcare, gains just as much insight from hallway conversations with peers as from structured programming.
“I also find great value in role-based groups, such as the AMGA CEO Leadership Council, as they offer a way to connect with others facing similar issues,” Rai says. “I’m able to share my experience to help others and I takeaway new ideas to implement in my organization. Expanding your view outside your own organization is oftentimes a catalyst for change and improvement.”
RoAne suggests going to every event with a new attitude: “Don’t wonder how you have to meet, move the dial and think ‘I wonder who I get to meet’?”
2. Online networking can lead to real-life help
“Following thought leaders online can broaden your understanding and make you better at your job,” says Snavely. “There are people I’ve connected and interacted with through LinkedIn or Twitter who I’ve later met at conferences or events. Those digital interactions led to real life relationships with people I can turn to when I need help or advice.”
Tierney agrees that combining online networking with face-to-face interaction is crucial. “The more methods you utilize to get in front of people, the more successful you will be,” says Tierney. “Networking is a game of numbers—with so many social media outlets available to you today, networking online is easier than ever and paramount to staying connected with important people in the healthcare industry.”
Related article: Seven Things Managed Care Can Learn from Other Industries
Publishing an article online, whether on LinkedIn or a trade publication, is another angle to online networking. “A LinkedIn article can generate engagement with other experts on the subject, former colleagues, and those simply interested in the topic,” says Grace Emerson Terrell, MD, MMM, FACP, FACPE, chief executive officer, Envision Genomics General Internist, Wake Forest Baptist Healthcare Cornerstone Internal Medicine. “It’s targeted networking in the sense that there’s a common issue, but it’s also broad since you never know who might share it with their own online network.”
3. Know how to work a room
“It matters not if you label yourself as shy, introverted, or extroverted,” RoAne says. “What matters is that, in your own way—whatever that way is—you meet, mix and mingle with colleagues, members, clients, and constituents.”