
While health plans invest aggressively in member experience, care management, and digital engagement, the communications infrastructure supporting all of it continues to operate as a cost center rather than a strategic capability.

Gary Bolnick is CEO of Command Direct, a healthcare communications partner serving health plans nationwide from its headquarters in Long Island, New York. With more than 30 years in the industry, Bolnick has worked with health plans to modernize their communications infrastructure and reduce costs while maintaining regulatory compliance.

While health plans invest aggressively in member experience, care management, and digital engagement, the communications infrastructure supporting all of it continues to operate as a cost center rather than a strategic capability.