Here are seven tips healthcare leaders must keep in mind when speaking to the press.
If a crisis occurs at your company, the media is going to want to hear directly from its leaders. Here are seven tips healthcare leaders should keep in mind when speaking to the press.
Periodically, have your leaders meet to discuss how to mitigate risks and what the process will be for handling a crisis if it comes up.
Don't put off a press conference, press release, or press briefing. Waiting will result on playing defense and having to change negative perceptions.
Although you will need to act quickly, you will need to be deliberate in your response. Discuss options as a team, and focus on debating solutions rather than acting impulsively, defensively, or emotionally. Help others generate light, not heat.
After reaching agreement with your team on a course of action, make yourself available to the media. Prepare by identifying what their toughest questions might be along with bullet-points answers to give yourself talking points.
Acknowledge what happened and why, expressing empathy or concern as the case may be.
This is your opportunity to initiate real dialogue with your audiences during a moment of truth. Handled well, you way actually bolster the company’s reputation.
People appreciate accountability in an organization, and doing otherwise can add insult to injury.