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Opinion|Videos|April 2, 2025

Overcoming Barriers to Treatment in AD

Author(s)Matthew Zirwas, M.D.

An expert discusses the most common barriers clinicians face when prescribing topical therapies for atopic dermatitis (AD) and their impact on patient adherence as well as strategies dermatologists can employ to navigate insurance coverage, prior authorization and step therapy to ensure patients receive appropriate care.

Episodes in this series

EP. 1 Clinical Presentations of Atopic Dermatitis Across Patient Populations

EP. 1 Clinical Presentations of Atopic Dermatitis Across Patient Populations

EP. 2 Hidden Burden of AD

EP. 2 Hidden Burden of AD

EP. 3 Topical Treatments in AD

EP. 3 Topical Treatments in AD

EP. 4 Shared Decision-Making in AD Management

EP. 4 Shared Decision-Making in AD Management

EP. 5 Overcoming Barriers to Treatment in AD

EP. 5 Overcoming Barriers to Treatment in AD

EP. 6 Recent Advancements in AD Treatment

EP. 6 Recent Advancements in AD Treatment

EP. 7 Integrating New AD Therapies Into Clinical Practice

EP. 7 Integrating New AD Therapies Into Clinical Practice

EP. 8 Key Takeaways for AD Management

EP. 8 Key Takeaways for AD Management

EP. 9 Comprehensive Insight into Atopic Dermatitis: Understanding Disease Burden, Treatment Strategies and Emerging Therapies | Written Recap

EP. 9 Comprehensive Insight into Atopic Dermatitis: Understanding Disease Burden, Treatment Strategies and Emerging Therapies | Written Recap

Video content above is prompted by the following:

What are the most common barriers clinicians face when prescribing topical therapies for AD, and how do they impact patient adherence?
What strategies can dermatologists employ to navigate insurance coverage, prior authorization and step therapy, and ensure patients receive appropriate care?

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