• Hypertrophic Cardiomyopathy (HCM)
  • Eyecare
  • Urothelial Carcinoma
  • Hemophilia
  • Heart Failure
  • Vaccines
  • Neonatal Care
  • Type II Inflammation
  • Substance Use Disorder
  • Gene Therapy
  • Lung Cancer
  • Spinal Muscular Atrophy
  • HIV
  • Post-Acute Care
  • Liver Disease
  • Asthma
  • Atrial Fibrillation
  • COVID-19
  • Cardiovascular Diseases
  • Prescription Digital Therapeutics
  • Reproductive Health
  • The Improving Patient Access Podcast
  • Blood Cancer
  • Ulcerative Colitis
  • Respiratory Conditions
  • Multiple Sclerosis
  • Digital Health
  • Population Health
  • Sleep Disorders
  • Biosimilars
  • Plaque Psoriasis
  • Leukemia and Lymphoma
  • Oncology
  • Pediatrics
  • Urology
  • Obstetrics-Gynecology & Women's Health
  • Opioids
  • Solid Tumors
  • Autoimmune Diseases
  • Dermatology
  • Diabetes
  • Mental Health

Barriers to member engagement in health


State of the Industry survey results

In fact, in a separate survey question, 30.3% of respondents indicated that members are apathetic toward the current trend of health and wellness behaviors. An additional 7.8% believe members have become less interested in health. Considering the staggering prevalence of obesity and heart disease in the United States, managed care has a significant challenge with engagement.

Yet another big issue surrounding engagement is time and access to services, according to Paula Sauer, vice president of care management at Medical Mutual of Ohio. For example, scheduling a mammogram in some cases can take as long as nine months because of high demand for the service or long delays in obtaining a doctor's order.

The solution to engaging patients and members is incentives and education, she says.

"In today's market, you have so many employers incenting wellness activities that it's to [the members'] financial advantage to be engaged," says Sauer.

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