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The Significance of Trust in the Drug Development, Marketing Process

Video

Elizabeth Johnson, CEO of MedicoCX shared the importance of trust in healthcare and how it's been missing in drug development, marketing and delivery. Johnson said one way drug companies could build trust is including patients sooner so they're part of the process beyond clinical trials.

Elizabeth Johnson, CEO of MedicoCX shared the importance of trust in healthcare and how it's been missing in drug development, marketing and delivery.

Johnson said one way drug companies could build trust is including patients sooner so they're part of the process beyond clinical trials.

"Having that feedback early on is essential," Johnson said. "Having a patient as your spokesperson makes it relatable to other people who will be taking that drug. To build that trust, comfort, and have that relationship, having that patient face is exactly what we need."

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