Three degrees of separation is all it takes to influence good or bad behavior?whether it's making poor health choices or simply being happy, said Nicholas Christakis, MD, professor, departments of Health Care Policy, Medicine and Sociology, Harvard University.
Three degrees of separation is all it takes to influence good or bad behavior-whether it's making poor health choices or simply being happy, said Nicholas Christakis, MD, professor, departments of Health Care Policy, Medicine and Sociology, Harvard University.
“Laboratory evidence indicates that cooperative behavior is contagious,” he said.
Dr. Christakis' research has shown that actions not only affect close friends but also have a ripple effect on others, especially in networks where people socialize.
“Social networks are a means of magnifying behaviors,” he said.
Offline, traditional social networks are being overshadowed by the Facebooks and Twitters of the 21st century. He said that individuals are all influenced by other members of a group to which they belong, even if it is comprised of close friends and not-so-close friends.
Dr. Christakis extended his theory to physician networks, indicating that when these providers share patients or specialties, they are more apt to influence each other’s behavior. These ties are what he anticipates will crate accountable care organizations.
However, the greater a person’s circle of influence is in a social network, the more power he or she has in attracting others to the same behavior. For example, those who don't smile will float to the periphery.
“Clustering is more than chance,” Dr. Christakis said. “It can be a domino effect; you gain weight so I gain weight. It's a ‘birds of a feather flock together’ phenomenon," he said.
Finally, it could be a matter of joint exposure. Two individuals might go to the gym and keep their weight down or together might be lured by the fast food environment.
To make social networks effective, he said, they need to be or feel real, have something at stake, have both leaders and followers and reinforce behavior.
Medicaid Unwinding Linked to Prescription Loss in Children and Young Adults, Study Shows
May 2nd 2025Children and young adults living in states with the biggest drops in Medicaid coverage experienced more prescription disruptions for their chronic conditions than those living in states with smaller drops, according to a new study by researchers at the University of Michigan.
Read More
Conversations With Perry and Friends
April 14th 2025Perry Cohen, Pharm.D., a longtime member of the Managed Healthcare Executive editorial advisory board, is host of the Conversations with Perry and Friends podcast. His guest this episode is John Baackes, the former CEO of L.A. Care Health Plan.
Listen
Breaking Down Health Plans, HSAs, AI With Paul Fronstin of EBRI
November 19th 2024Featured in this latest episode of Tuning In to the C-Suite podcast is Paul Fronstin, director of health benefits research at EBRI, who shed light on the evolving landscape of health benefits with editors of Managed Healthcare Executive.
Listen