When Destiny Health Plan launched its consumer-driven healthcare solution in the United States in 2000, it wasn't a shot in the dark. Its parent company, Discovery Health, headquartered in Johannesburg, had already proven the consumer-driven model's success in South Africa 10 years before. With a little tweaking to fit the U.S. marketplace, the healthcare product has taken off, serving 23,000 members and 700 employer groups.

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