Harvard Pilgrim HealthCare, Wellesley, MA-It's well accepted that the provision of drug samples influences physician prescribing practices. Annually, the pharmaceutical industry provides billions of dollars worth of drug samples to physicians' offices and studies have shown the effectiveness of sample medications in shaping physician prescribing patterns.

Get the latest industry news, event updates, and more from Managed healthcare Executive.

Subscribe Now!

Practice setting, other variables determine success of preferred drug sample closet

Newsletter