More on Medicare enrollment (From DTR, Dec. 2007)

December 1, 2007
Tracey Walker

She is senior editor of Managed Healthcare Executive.

Medicare is a difficult market to be in and is going to get even more challenging in the next few years, experts say.

Medicare is a difficult market to be in and is going to get even more challenging in the next few years, experts say.

"Plans that want to succeed in the long term need to elevate their game," says John Gorman, CEO of Gorman Health Group, a Washington, D.C.-based Medicare managed care-consulting firm.

Some challenges include: