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News|Videos|September 17, 2025

Illuminate Rx Latest PBM Option for Self-Funded Employers, Brokers

Author(s)Logan Lutton

RxBenefits has released Illuminate Rx, a new PBM aiming to fill gaps in the current PBM market, according to Robert Gamble, CEO of RxBenefits.

Pharmacy benefits optimizer (PBO) RxBenefits recently launched Illuminate Rx, a new PBM option for self-funded employers and brokers.

“Based on market feedback and what we're seeing in the marketplace, there really is a need for something different within pharmacy benefits,” Robert Gamble, CEO of RxBenefits said in a recent video interview with Managed Healthcare Executive. “Illuminate Rx is a way for us to deliver not just something that's transparent, but something that is clinically driven, designed by pharmacists, and creates an opportunity for self-funded employers to capture something that they can't capture currently on our platform.”

Illuminate Rx launched Sept. 10.

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