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The launch of a new connected health platform will aid in management of diseases such as diabetes.
The recent launch of Fitbit Care, a connected health platform for health plans, employers, and health systems, is a step in the right direction toward empowering patients with knowledge about their health, according to industry experts.
Fitbit Care combines health coaching and virtual care, Fitbit’s wearable devices and self-tracking and personalized digital interventions for wellness, disease management, and prevention. Health coaching and virtual care are available through a new Fitbit Plus app, which empowers users to communicate directly with their care team and health coach, and to self-track more advanced health metrics, including blood glucose, blood pressure, or medication adherence. For administrators, Fitbit Care also provides access to real-time population-level health metrics, including engagement and activity levels, giving customers an overall picture of program success.
This new platform will hopefully motivate employers to think about how they can further advance their benefit programs to deliver better outcomes at a lower cost, according to Nancy Reardon, chief strategy & product officer at Maestro Health, an employee health and benefits company in Chicago.
“Employers must look for opportunities to continually engage and drive behavior of their workforce with action forcing events,” Reardon says. “These actions must be personalized and relevant to each individual. For some, it may be hitting 10,000 steps on their Fitbit, while others would like to see a decrease in their A1c levels. This personalized overall well-being experience is what will truly change the healthcare game in the United States.”
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Fitbit Care supports the management of chronic conditions like diabetes, hypertension, or depression; and complex conditions like chronic pulmonary obstructive disease or congestive heart failure.
“With healthcare costs and rates of chronic disease increasing, there is a clear need for innovative tools and services to help people make the lifestyle and behavior changes necessary to reverse this trend,” says Adam Pellegrini, general manager, Fitbit Health Solutions.
Fitbit Care will change healthcare in five ways:
Fitbit Care is an offering that health plans, employers, and health systems can make available to their members and employees.
Humana Inc. recently selected Fitbit Care as a preferred coaching solution for its employer group segment. More than 5 million Humana members will have the potential to access the product.