Beef up the business value of CRM by getting back to basics
Customer relationship management (CRM) is a business strategy designedto optimize profitability, revenue and customer satisfaction. With the manytechnical attributes required for CRM transformation, HMOs are especiallyconcerned about ROI, including tangible and intangible benefits. As HMOspursue CRM strategies, they are realizing that the benefits and costs ofthose strategies can be significant.
In this latest episode of Tuning In to the C-Suite podcast, Briana Contreras, an editor with MHE had the pleasure of meeting Loren McCaghy, director of consulting, health and consumer engagement and product insight at Accenture, to discuss the organization's latest report on U.S. consumers switching healthcare providers and insurance payers.
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In our latest "Meet the Board" podcast episode, Managed Healthcare Executive Editors caught up with editorial advisory board member, Eric Hunter, CEO of CareOregon, to discuss a number of topics, one including the merger that never closed with SCAN Health Plan due to local opposition from Oregonians.
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