Customer relationship management (CRM) is a business strategy designedto optimize profitability, revenue and customer satisfaction. With the manytechnical attributes required for CRM transformation, HMOs are especiallyconcerned about ROI, including tangible and intangible benefits. As HMOspursue CRM strategies, they are realizing that the benefits and costs ofthose strategies can be significant.
DC Roundtable: Patrick Cooney of The Federal Group Drops the Latest on PBM Legislation in Washington
April 11th 2024In this episode of "DC Roundtable," Peter Wehrwein, managing editor of Managed Healthcare Executive, spoke with Patrick Cooney, president of The Federal Group, a lobbying and strategic planning firm in Washington, D.C., about recent developments in Washington concerning PBMs.
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