Izabella Iizuka

CMS will begin demonstration projects to further test the promise of P4P by bundling payments for certain services as single case-rates

It would seem that any healthcare entity able to introduce lower costs and greater convenience would be welcomed with open arms, if not a genuine ticker-tape parade. Yet, walk-in retail clinics, new players built on low cost and convenience, are struggling to gain a national foothold, and experts aren't sure the new guy will even make it in the end.

For years, health plans have struggled to achieve one of their primary objectives: the ability to influence their members' healthcare habits and choices.