As wellness and prevention color the DM landscape, Jim Prochaska is in line as creator of the Transtheoretical Model of Behavior Change.
Jim O. Prochaska, PhD
Director, Cancer Prevention Research Center
Founder, Pro-Change Behavior Systems
As the author of more than 300 publications and a professor of clinical and health psychology at the University of Rhode island, Prochaska works tirelessly to merge the theory, science and practice of behavior. He anticipates that DM of the future will move from behavior change-lite to more adoption of the behavior change model by organizations over the continuum of care.
He earned B.A., M.A., and his Ph.D. degrees from Wayne State University in Detroit in clinical psychology.