The next best moves for Amazon, Apple, and Google in the transformation of healthcare.
It is safe to assume that technology giants will keep the throttle wide open on their healthcare ambitions and investments in 2019, even with threats of an economic slowdown on the horizon. Opportunities in remote patient monitoring, predictive algorithms for population health, and AI-driven diagnostics will continue to attract interest and capital from established leaders as well as innovative new comers.
But there will be some noticeable changes with respect to approach and focus among the leading tech giants. In light of slowing global economies, increasing concerns over data privacy and social media backlash, 2019 will see the smartest tech giants:
But if you are Amazon, Apple, or Google, how do you decide where to focus? Hundreds of billions of dollars in revenue and cash reserves has a way of dampening humility, no matter how many warning signs were left behind by previous companies who were no less committed to ‘fixing’ healthcare. Healthcare is a massive landscape full of buried treasure, surrounded by natural gas reserves, covered by a minefield that was never accurately mapped. The opportunities are enormous, but one misstep can be disastrous.
Rather than repeat the well-researched analyses on what the large tech giants might do in 2019, let’s instead look at where they should focus based on market needs and the core competencies that each giant brings to the table.
With that in mind, here are the top three suggested technology-giant/healthcare-company mashups for 2019:
Amazon and biopharma manufacturers
Google and medical device manufacturers
Apple and EMR companies
These mashups are in no way meant to represent the end game for tech giants in healthcare. Rather, they highlight starting points that:
The Gordian knot that is healthcare desperately needs tech giant innovation to do more than visit. The industry needs them to stay around for a while and improve a few big things while they are here.
C. Anthony Jones is a healthcare executive with more than 25 years of industry experience. He’s the founder and CEO of Frontive, a health IT company that uses artificial intelligence to create smart personal health assistants for patients and caregivers managing complex care situations. Prior to Frontive, he was chief commercial officer for Lumiata, a predictive health analytics company, and also served as chief marketing officer for Philips Healthcare’s Patient Care & Monitoring Solutions group, a $3 billion global business.