Creating Member Choice and Savings Through Prime Therapeutics' Channel Independent Offering

Prime Therapeutics is challenging traditional thinking in the PBM industry with its new MedsYourWay offering. This new shopping experience under MedsYourWay gives participating Blue Plans’ members a customer-centric home delivery prescription option using Amazon Pharmacy paired with an integrated MedsYourWay prescription discount card administered by Inside. Purchases of prescribed and covered medications automatically count toward member out-of-pocket maximums. Prime Therapeutics is the first PBM to announce this innovative home delivery option in the marketplace.

Prime Therapeutics is uniquely positioned to offer a variety of solutions; it is not locked into offerings governed by one relationship. Other PBMs may want to drive toward their owned home delivery option, but Prime Therapeutics is able to offer what is most cost-effective and convenient for its health plan clients and their members.

MedsYourWay represents channel independence and an unbiased approach in identifying the best consumer solutions that allow Blue Plan members easy access to low-cost medications. The first MedsYourWay offering for home delivery using Amazon Pharmacy represents how Prime Therapeutics does business with its Blue Plan partners.

Fast and easy choice for more satisfying user experience

To solve for gaps in the home delivery and drug discount card user experiences, MedsYourWay offers members access to a personalized shopping experience at Amazon Pharmacy where they receive:

  • Simplified sign up. Leveraging a seamless data integration that gives members the choice to safely and securely auto-populate their prescription history into their Amazon Pharmacy profile.
  • Transparency, Savings and Choice. The customer will see the lowest price at Amazon Pharmacy with insurance or the MedsYourWay drug discount card. Depending on the plan, both pricing options for covered medications can accrue (“count”) toward a member’s out-of-pocket maximum. This new pharmacy option is a game changer for members and helps to lower their medicine pricing overall.
  • Better than mail order. Convenient home delivery. Once medicine has been ordered, Amazon Pharmacy provides a guaranteed delivery date at checkout and realtime order tracking. Amazon Prime members have the extra benefit of selecting two-day shipping on most Amazon Pharmacy purchases.

Medicines work best when they’re taken as prescribed. A study published in Journal of Managed Care & Specialty Pharmacy showed an estimated 59% improved adherence for consumers using home delivery for their medicines. Through offerings including MedsYourWay, Prime Therapeutics is committed to making it easier for members to get the medicines they need to feel better and live well.

The power of Blue + Prime Therapeutics integration

Blue Plans are actively engaged in the development of MedsYourWay as part of
the Prime Therapeutics expansive product innovation discipline. Prime Therapeutics’ clients embrace consumer-focused offerings including MedsYourWay that enable them
to deliver a differentiated product to their members. Its model and the actions Prime Therapeutics takes every day on behalf of health plans and members demonstrate integration goes beyond pharmacy and medical data to encompass key elements including member experience.

Initially focused on the commercial market, MedsYourWay will be available to Prime Therapeutic’s clients beginning Jan. 1, 2022. Future breakthrough consumer shopping experiences will be launched under the MedsYourWay offering.

Jarrod Henshaw, President, Chief Innovation and Supply Chain Officer

As senior vice president, chief innovation and supply chain officer, for Prime Therapeutics (Prime), Jarrod Henshaw sets
the vision and provides strategic oversight for trade relations with pharmaceutical manufacturers, network management, pharmacy audit, and fraud, waste and abuse (FWA).

Henshaw comes to Prime with more than 20 years’ experience in the healthcare sector. Prior to joining Prime, he held leadership roles at Healogics, including chief innovation officer, executive vice president of supply chain and chief legal officer. Prior to that, Henshaw spent 14 years at Express Scripts (now Cigna), where he served as chief strategy officer of supply chain and deputy general counsel.

Henshaw earned a Bachelor of Arts degree in political science from the University of Illinois at Urbana-Champaign, Illinois, and a Doctorate of Law from Saint Louis University in St. Louis.

REFERENCES

  1. Inside Rx Evernoth. Accessed October 27, 2021. https://insiderx. com/?source=pepbrand&gclid=Cj0KC- QjwlOmLBhCHARIsAGiJg7mwsKqxW- CbhdnsM3Jbpk2Wk7UEF_VuAzENNgu- cGQiK0INir4Sn4J-waAhzqEALw_wcB
  2. Iyengar RN, LeFrancois AL, Henderson RR, Rabbitt RM. Medication nonadher- ence among medicare beneficiaries with comorbid chronic conditions: influence of pharmacy dispensing channel. J Manag Care Spec Pharm. 2016;22(5):550-560. doi:10.18553/jmcp.2016.22.5.550